He's equally at home in a boardroom and a worm farm. That's the point.
Where it started
Marty Pine spent the early part of his career at the other end of the table. As a Chief Operating Officer, he sat inside large organisations, understood how they made decisions, and watched how waste — in all its forms — was treated as someone else's problem. That vantage point changed how he saw the opportunity.
When he turned his attention to food waste and vermiculture, he didn't approach it as an environmentalist. He approached it as an operator — someone who understood systems, constraints, stakeholders, and what it actually takes to get something done inside a complex organisation.
What he built
He started with a local food waste collection service in Cambridge, Waikato, and built that into a deep, hands-on knowledge of vermiculture, composting systems, and the organic waste landscape in New Zealand.
The combination of boardroom experience and genuine technical expertise in the field is what makes Little Buddies different from both ends — it's not a consultancy that's never touched a worm farm, and it's not a worm farm that doesn't understand corporate decision-making.
Where it's gone
Little Buddies has grown from bucket runs around Cambridge into a consulting operation working with some of New Zealand's most significant organisations. Marty advises on waste strategy, designs on-site composting and vermiculture systems, navigates council consent processes, and helps organisations build the kind of responsible waste story that investors and stakeholders want to see.
The work is practical and specific. Not vague sustainability commitments — actual systems, on real sites, producing measurable results.
The philosophy
Marty's view is straightforward: composting and vermiculture are ancient solutions being applied to a very modern problem. There's no need to reinvent what nature has already figured out.
The opportunity is in bringing the right expertise, the right process, and the right thinking to organisations that want to do better — and helping them actually get there.
Get in touch
Marty is the person you'll speak to from the first conversation. No account managers, no sales team. Just someone who knows this space and can tell you honestly whether we can help.

